Scaling procedures: issues and applications

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Bibliographic Details
Main Author: Netemeyer, Richard G. (Author)
Other Authors: Bearden, William O.; Sharma, Subhash
Format: Print Book
Language:English
Published: Thousand Oaks, Calif [u.a.] Sage 2003
Online Access: Inhaltstext (Verlag)
Inhaltsverzeichnis (Verlag)
Inhaltsverzeichnis (Verlag)
Publisher description
Availability in Tübingen:Present in Tübingen.
UB: KB 8 E 9833
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Description
Item Description:Includes bibliographical references (p. 187-194) and index
Physical Description:XIV, 206 S. graph. Darst. 24 cm
ISBN:9780761920274
0761920269
0761920277