Media research methods: measuring audiences, reactions and impact

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Bibliographic Details
Main Author:	Gunter, Barrie 1954- (Author)
Format:	Print Book
Language:	English
Published:	London Thousand Oaks, Calif Sage Publications 2000
In:	Year: 2000
Edition:	1. publ.
Online Access:	Table of Contents Table of Contents (Publisher) Publisher description Table of contents only
Check availability:	HBZ Gateway
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Keywords:	Mass Media > Research Social Sciences > Methodology Mass Media > Research > Methodology Forschungsmethode Massenmedien Forschung Methode Multimedia Communications media Content Analysis P 87-96 Communication Medienforschung > Methodologie

Description
Item Description:	Includes bibliographical references (S. [280] - 307) and index
Physical Description:	314 S
ISBN:	0-7619-5658-1 0-7619-5659-X