Media research methods: measuring audiences, reactions and impact

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Bibliographic Details
Main Author: Gunter, Barrie 1954- (Author)
Format: Print Book
Language:English
Published: London Thousand Oaks, Calif Sage Publications 2000
In:Year: 2000
Edition:1. publ.
Online Access: Inhaltsverzeichnis (Verlag)
Publisher description
Table of contents only
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Keywords:
Mass Media > Research
Social Sciences > Methodology
Mass Media > Research > Methodology
Medienforschung > Methodologie
Description
Item Description:Includes bibliographical references (S. [280] - 307) and index
Physical Description:314 S
ISBN:0761956581
076195659X