Social Media's Impact on Rape Myth Acceptance and Negative Affect in College Women: Examining the #MeToo and #HimToo Movement

This study examined how the #MeToo movement, and backlash against it (#HimToo), influence rape myth acceptance (RMA) and negative affect among female sexual trauma survivors and controls. We randomly assigned college women (N = 389) to three social media conditions that either promoted RMA (#HimToo)...

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Bibliographic Details
Authors: Nomamiukor, Faith O. (Author) ; Wisco, Blair E. (Author)
Format: Electronic Article
Language:English
Published: 2024
In: Violence against women
Year: 2024, Volume: 30, Issue: 6/7, Pages: 1498-1516
Online Access: Volltext (lizenzpflichtig)
Check availability: HBZ Gateway
Keywords:
MeToo
Social Media
Sexual Assault
sexual trauma
rape myth acceptance
Description
Summary:This study examined how the #MeToo movement, and backlash against it (#HimToo), influence rape myth acceptance (RMA) and negative affect among female sexual trauma survivors and controls. We randomly assigned college women (N = 389) to three social media conditions that either promoted RMA (#HimToo), challenged RMA (#MeToo), or did not address rape myths (general social media (GSM)). The findings demonstrated that women in the #HimToo condition reported more RMA, whereas women in the #MeToo and GSM conditions reported less negative affect. The results highlight that the way we talk about rape on social media influences momentary affect and RMA.
ISSN:1552-8448
DOI:10.1177/10778012231181045