Revenue Losses: Exploring Strategies Required by Managers to Inhibit Movie Piracy
The piracy of movie products resulted in 72,000 lost jobs and $4.5 billion in lost wages to the United States economy in 2012. The purpose of this multiple case study was to explore what strategies movie corporation managers use to inhibit piracy of movie products to achieve profitability. The sampl...
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| Medienart: | Elektronisch Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
2016
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| In: | Jahr: 2016 |
| Online-Zugang: |
Volltext (kostenfrei) |
| Verfügbarkeit prüfen: | HBZ Gateway |