Online Aggression : The Influences of Anonymity and Social Modeling

Behavioral temptation to aggress and participant blog responses following a group word unscrambling game were examined in situations of anonymity and positive or negative social modeling. Anonymous participants were more aggressive than non-anonymous participants. Also, social modeling seemed to mod...

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Bibliographic Details
Main Author: Zimmerman, Adam G. (Author)
Format: Electronic Book
Language:English
Published: 2012
In:Year: 2012
Online Access: Volltext (kostenfrei)
Check availability: HBZ Gateway
Description
Summary:Behavioral temptation to aggress and participant blog responses following a group word unscrambling game were examined in situations of anonymity and positive or negative social modeling. Anonymous participants were more aggressive than non-anonymous participants. Also, social modeling seemed to moderate the effect of anonymity on behavioral temptation to aggress as well as verbal aggression via blog posts. Specifically, anonymous participants responded more aggressively when they viewed aggressive models following failure in a team word unscrambling game. These findings suggest that although anonymity may increase the likelihood that individuals will aggress, social modeling may influence aggressive outcomes