Predictive Validity of Evidence-Based Persuasion Principles: An Application of the Index Method

Purpose: To test whether a structured application of persuasion principles might help improve advertising decisions. Evidence-based principles are currently used to improve decisions in other complex situations, such as those faced in engineering and medicine. Approach: Scores were calculated from t...

Ausführliche Beschreibung

Gespeichert in:  
Bibliographische Detailangaben
1. VerfasserIn: Armstrong, J. Scott 1937- (VerfasserIn)
Beteiligte: Green, Kesten C ; Graefe, Andreas ; Du, Rui
Medienart: Elektronisch Buch
Sprache:Englisch
Veröffentlicht: 2016
In:Jahr: 2016
Online-Zugang: Volltext (kostenfrei)
Verfügbarkeit prüfen: HBZ Gateway