Consumers’ response to mass market scam solicitations: profiling scams and responses
Mass marketing scams (MMSs) impact millions of people with financial losses in the billions. Understanding what types of MMSs work is key to reducing the compliance rate. Inspired by Simon’s work, we designed an experiment to examine how four different types of MMSs impact interest in and intention...
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| Otros Autores: | ; ; |
| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Publicado: |
2023
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| En: |
Psychology, crime & law
Año: 2023, Volumen: 29, Número: 9, Páginas: 903-921 |
| Acceso en línea: |
Volltext (kostenfrei) |
| Journals Online & Print: | Gargar...
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| Verificar disponibilidad: | HBZ Gateway |
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