Promoting Compassionate Responses to Disclosures of Sexual Violence in University Settings: Exploring the Impact of a Social Marketing Campaign

This study explores a social marketing campaign aimed to promote compassionate responses to disclosures of sexual violence from peers and raise awareness of university-based formal support services. Findings from a survey (n = 189) and follow-up focus groups (n = 11) conducted with university studen...

Ausführliche Beschreibung

Gespeichert in:  
Bibliographische Detailangaben
VerfasserInnen: Irvine-Collins, Emma (Verfasst von) ; Moore, Emma (Verfasst von) ; Cao, Kailun (Verfasst von) ; Curley, Melissa 1971- (Verfasst von) ; Ablaza, Christine (Verfasst von) ; Heard, Emma (Verfasst von)
Medienart: Elektronisch Aufsatz
Sprache:Englisch
Veröffentlicht: 2023
In: Violence against women
Jahr: 2023, Band: 29, Heft: 9, Seiten: 1832-1852
Online-Zugang: Volltext (lizenzpflichtig)
Journals Online & Print:
Lade...
Verfügbarkeit prüfen: HBZ Gateway
Schlagwörter:
compassionate response
University
social marketing
Sexual Assault
Sexual Violence
Beschreibung
Zusammenfassung:This study explores a social marketing campaign aimed to promote compassionate responses to disclosures of sexual violence from peers and raise awareness of university-based formal support services. Findings from a survey (n = 189) and follow-up focus groups (n = 11) conducted with university students in Australia indicated that exposure to the campaign may support students’ self-perceived confidence in responding compassionately to disclosures of sexual violence and raise awareness of university-based formal support services. These findings suggest social marketing may be a useful tool to form part of universities’ sexual violence response and prevention strategies. These findings may help inform future university campaigns.
ISSN:1552-8448
DOI:10.1177/10778012221134822