Promoting Compassionate Responses to Disclosures of Sexual Violence in University Settings: Exploring the Impact of a Social Marketing Campaign

This study explores a social marketing campaign aimed to promote compassionate responses to disclosures of sexual violence from peers and raise awareness of university-based formal support services. Findings from a survey (n = 189) and follow-up focus groups (n = 11) conducted with university studen...

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Bibliographic Details
Authors: Irvine-Collins, Emma (Author) ; Moore, Emma (Author) ; Cao, Kailun (Author) ; Curley, Melissa 1971- (Author) ; Ablaza, Christine (Author) ; Heard, Emma (Author)
Format: Electronic Article
Language:English
Published: 2023
In: Violence against women
Year: 2023, Volume: 29, Issue: 9, Pages: 1832-1852
Online Access: Volltext (lizenzpflichtig)
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Keywords:
compassionate response
University
social marketing
Sexual Assault
Sexual Violence
Description
Summary:This study explores a social marketing campaign aimed to promote compassionate responses to disclosures of sexual violence from peers and raise awareness of university-based formal support services. Findings from a survey (n = 189) and follow-up focus groups (n = 11) conducted with university students in Australia indicated that exposure to the campaign may support students’ self-perceived confidence in responding compassionately to disclosures of sexual violence and raise awareness of university-based formal support services. These findings suggest social marketing may be a useful tool to form part of universities’ sexual violence response and prevention strategies. These findings may help inform future university campaigns.
ISSN:1552-8448
DOI:10.1177/10778012221134822