Promoting Compassionate Responses to Disclosures of Sexual Violence in University Settings: Exploring the Impact of a Social Marketing Campaign
This study explores a social marketing campaign aimed to promote compassionate responses to disclosures of sexual violence from peers and raise awareness of university-based formal support services. Findings from a survey (n = 189) and follow-up focus groups (n = 11) conducted with university studen...
Authors: | ; ; ; ; ; |
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Format: | Electronic Article |
Language: | English |
Published: |
2023
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In: |
Violence against women
Year: 2023, Volume: 29, Issue: 9, Pages: 1832-1852 |
Online Access: |
Volltext (lizenzpflichtig) |
Journals Online & Print: | |
Check availability: | HBZ Gateway |
Keywords: |
Summary: | This study explores a social marketing campaign aimed to promote compassionate responses to disclosures of sexual violence from peers and raise awareness of university-based formal support services. Findings from a survey (n = 189) and follow-up focus groups (n = 11) conducted with university students in Australia indicated that exposure to the campaign may support students’ self-perceived confidence in responding compassionately to disclosures of sexual violence and raise awareness of university-based formal support services. These findings suggest social marketing may be a useful tool to form part of universities’ sexual violence response and prevention strategies. These findings may help inform future university campaigns. |
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ISSN: | 1552-8448 |
DOI: | 10.1177/10778012221134822 |