Blogging, craft culture, and women empowerment

The study presents an analysis of the development process that women crafters underwent who began blogging as a hobby and gradually turned their crafts into blog-supported small businesses. The analysis demonstrates the role of sharing via blogging as a driving mechanism for community building and e...

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VerfasserInnen: Manosevitch, Idit (VerfasserIn) ; Tzuk, Yonit (VerfasserIn)
Medienart: Elektronisch Aufsatz
Sprache:Englisch
Veröffentlicht: [2017]
In: Cogent social sciences
Jahr: 2017, Band: 3, Heft: 1
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Schlagwörter:
Blogs
Business
Community Building
crafts
Empowerment
Reciprocity
Sharing
Women
Beschreibung
Zusammenfassung:The study presents an analysis of the development process that women crafters underwent who began blogging as a hobby and gradually turned their crafts into blog-supported small businesses. The analysis demonstrates the role of sharing via blogging as a driving mechanism for community building and empowerment for economic and personal development. Taking a grounded theory approach, our analysis is based on data collected from semi-structured interviews with top craft bloggers in the local blogosphere. We discuss the findings in light of work on the impact of network technologies on individuals’ and markets.
ISSN:2331-1886
DOI:10.1080/23311886.2017.1408753