The impact of anger on donations to victims

This article investigates if and when anger appeals (communications that elicit anger in people), can be used to increase donations to charity. In an experimental study the idea was tested that anger leads to higher charitable donations, under the condition that people can restore equity with that d...

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Autor principal: Doorn, Janne van (Autor)
Otros Autores: Zeelenberg, Marcel ; Breugelmanns, Seger M.
Tipo de documento: Electrónico Artículo
Lenguaje:Inglés
Publicado: 2017
En: International review of victimology
Año: 2017, Volumen: 23, Número: 3, Páginas: 303-312
Acceso en línea: Presumably Free Access
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