Survey questions: handcrafting the standardized questionnaire
1. Strategies of experience and research -- The enduring counsel for simplicity -- Simple language -- Common concepts -- Manageable tasks -- Widespread information -- Some interesting complexities -- 2. The experimental evidence -- Specific questions are better than general ones -- When to leave it...
| Autor principal: | |
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| Otros Autores: | |
| Tipo de documento: | Print Libro |
| Lenguaje: | Inglés |
| Publicado: |
Beverly Hills Newbury Park London New Delhi
Sage Publications
[1986]
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| En: |
Sage University papers / Quantitative applications in the social sciences (63)
Año: 1986 |
| Acceso en línea: |
Publisher description Table of contents |
| Disponibilidad en Tübingen: | Disponible en Tübingen. UB: KB 8 E 396 |
| Verificar disponibilidad: | HBZ Gateway |
| Servicio de pedido Subito: | Pedir ahora. |
| Palabras clave: |
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| 245 | 1 | 0 | |a Survey questions |b handcrafting the standardized questionnaire |c Jean M. Converse (University of Michigan), Stanley Presser (National Science Foundation) |
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| 505 | 8 | |a 1. Strategies of experience and research -- The enduring counsel for simplicity -- Simple language -- Common concepts -- Manageable tasks -- Widespread information -- Some interesting complexities -- 2. The experimental evidence -- Specific questions are better than general ones -- When to leave it open and when to close it -- Offer a no opinion option -- Omit the middle alternative and measure intensity -- How to measure intensity -- Use forced-choice questions, not agree-disagree statements -- The problem of question order -- Wording effects: potentially important but unpredictable -- Create split sample comparisons -- Use open follow-ups to closed questions -- Use random probes -- Ask multiple questions on a topic -- 3. The tools at hand -- Exploration -- Experts and insiders -- Borrowing questions from others -- Pretesting: Strategies, purposes, and phases -- Strategies of design -- The purposes of pretests -- Phases of pretesting. | |
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