Survey questions: handcrafting the standardized questionnaire
1. Strategies of experience and research -- The enduring counsel for simplicity -- Simple language -- Common concepts -- Manageable tasks -- Widespread information -- Some interesting complexities -- 2. The experimental evidence -- Specific questions are better than general ones -- When to leave it...
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| Format: | Print Book |
| Language: | English |
| Published: |
Beverly Hills Newbury Park London New Delhi
Sage Publications
[1986]
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| In: |
Sage University papers / Quantitative applications in the social sciences (63)
Year: 1986 |
| Online Access: |
Publisher description Table of contents |
| Availability in Tübingen: | Present in Tübingen. UB: KB 8 E 396 |
| Check availability: | HBZ Gateway |
| Subito Delivery Service: | Order now. |
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| Summary: | 1. Strategies of experience and research -- The enduring counsel for simplicity -- Simple language -- Common concepts -- Manageable tasks -- Widespread information -- Some interesting complexities -- 2. The experimental evidence -- Specific questions are better than general ones -- When to leave it open and when to close it -- Offer a no opinion option -- Omit the middle alternative and measure intensity -- How to measure intensity -- Use forced-choice questions, not agree-disagree statements -- The problem of question order -- Wording effects: potentially important but unpredictable -- Create split sample comparisons -- Use open follow-ups to closed questions -- Use random probes -- Ask multiple questions on a topic -- 3. The tools at hand -- Exploration -- Experts and insiders -- Borrowing questions from others -- Pretesting: Strategies, purposes, and phases -- Strategies of design -- The purposes of pretests -- Phases of pretesting |
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| Item Description: | Hier auch später erschienene, unveränderte Nachdrucke Literaturverzeichnis: Seite 76-79 |
| Physical Description: | 80 Seiten, Diagramme |
| ISBN: | 0803927436 |