Communication and persuasion: central and peripheral routes to attitude change

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Bibliographic Details
Main Author: Petty, Richard E. (Author)
Other Authors: Cacioppo, John T.
Format: Print Book
Language:English
Published: New York Berlin Heidelberg [u.a.] Springer 1986
Online Access: Cover
Inhaltsverzeichnis (Verlag)
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Description
Item Description:Hier auch später erschienene, unveränderte Nachdrucke
Physical Description:XIV, 262 S. graph. Darst. 25 cm
ISBN:3540963448
0387963448
9781461293781