Handbook of research on counterfeiting and illicit trade
This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives t...
| Contributors: | |
|---|---|
| Format: | Electronic/Print Book |
| Language: | English |
| Published: |
Cheltenham, UK Northampton, MA, USA
Edward Elgar Publishing
[2017]
|
| In: | Year: 2017 |
| Online Access: |
Inhaltsverzeichnis (Verlag) Klappentext (Verlag) Volltext (doi) |
| Availability in Tübingen: | Present in Tübingen. UB: KB 20 A 9434 |
| Check availability: | HBZ Gateway |
| Subito Delivery Service: | Order now. |
| Keywords: |
MARC
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| 245 | 1 | 0 | |a Handbook of research on counterfeiting and illicit trade |c edited by Peggy E. Chaudhry (Villanova School of Business, Villanova University, Villanova, PA, USA) |
| 246 | 3 | 3 | |a Counterfeiting and illicit trade |
| 264 | 1 | |a Cheltenham, UK |a Northampton, MA, USA |b Edward Elgar Publishing |c [2017] | |
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| 520 | |a This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives to stifle illicit trade, and the evolution of piracy on the internet. The authors also assess the efficacy of anti-counterfeiting strategies such as targeted consumer campaigns, working with intermediaries in the supply chain, authentication technology, and online brand protection | ||
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