Handbook of research on counterfeiting and illicit trade
This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives t...
Otros Autores: | |
---|---|
Tipo de documento: | Electronic/Print Libro |
Lenguaje: | Inglés |
Publicado: |
Cheltenham, UK Northampton, MA, USA
Edward Elgar Publishing
[2017]
|
En: | Año: 2017 |
Acceso en línea: |
Inhaltsverzeichnis (Verlag) Klappentext (Verlag) Volltext (doi) |
Disponibilidad en Tübingen: | Disponible en Tübingen. UB: KB 20 A 9434 |
Verificar disponibilidad: | HBZ Gateway |
Servicio de pedido Subito: | Pedir ahora. |
Palabras clave: |
Sumario: | This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives to stifle illicit trade, and the evolution of piracy on the internet. The authors also assess the efficacy of anti-counterfeiting strategies such as targeted consumer campaigns, working with intermediaries in the supply chain, authentication technology, and online brand protection |
---|---|
Notas: | Enthält 19 Beiträge |
Descripción Física: | xv, 496 Seiten Illustrationen |
ISBN: | 9781785366444 1785366440 |
DOI: | 10.4337/9781785366451 |