RT Book
T1 Media research methods: measuring audiences, reactions and impact
A1 Gunter, Barrie 1954-
LA English
PP London Thousand Oaks, Calif
PB Sage Publications
YR 2000
ED 1. publ.
UL https://krimdok.uni-tuebingen.de/Record/300407025
NO Includes bibliographical references (S. [280] - 307) and index
CN P91.3
SN 0-7619-5658-1
SN 0-7619-5659-X
K1 Mass Media : Research
K1 Social Sciences : Methodology
K1 Mass Media : Research : Methodology
K1 Forschungsmethode
K1 Massenmedien
K1 Forschung
K1 Methode
K1 Multimedia
K1 Communications media
K1 Content Analysis
K1 P 87-96 Communication
K1 Medienforschung : Methodologie