RT Article T1 "I have only checked after the event": consumer approaches to safe online shopping JF Scams, cons, frauds, and deceptions SP 75 OP 97 A1 Whittaker, Jack Mark A2 Edwards, Matthew A2 Cross, Cassandra A2 Button, Mark 1969- LA English YR 2024 UL https://krimdok.uni-tuebingen.de/Record/1925512045 AB Online shopping has now become very common, with consumers increasingly opting to purchase products on the World Wide Web instead of visiting traditional “bricks and mortar” stores, particularly during the COVID-19 pandemic. This has, however, also provided significant opportunities for offenders to abuse the inherent trust-based nature of online shopping, whereby consumers typically do not see the products physically prior to purchasing them. As such, this article sets out to examine the actions and behaviors that individuals take to prevent online shopping fraud and what, if any, discrepancy exists between prevention messaging and consumer behavior. To accomplish this, the study utilizes secondary survey data (n = 3478 respondents) obtained from a private-sector initiative called ScamAdviser. The results find that many respondents do not use appropriate behaviors to reduce their risk when shopping online and that furthermore there is reason to believe that consumers are not served well by the online safety advice that they are given. The paper argues that there is scope to increase guardianship through better prevention advice being communicated to online shoppers. NO Literaturverzeichnis: Seite 94-97 NO Originally published in: Victim & Offenders, volume 18, issue 7 (2023), pp. 1259-1281 SN 9781032756486