RT Article T1 The benefits of a cyber-resilience posture on negative public reaction following data theft JF Journal of criminology VO 56 IS 4 SP 470 OP 493 A1 Toma, Traian A2 Décary-Hétu, David A2 Dupont, Benoît LA English YR 2023 UL https://krimdok.uni-tuebingen.de/Record/1888371943 AB Research shows that customers are insufficiently motivated to protect themselves from crimes that may derive from data theft within an organisation. Instead, the burden of security is placed upon the businesses that host their personal information. Companies that fail to sufficiently secure their customers? information thus risk experiencing potentially ruinous reputational harm. There is a relative dearth of research examining why some businesses that have been breached stay resilient in the face of negative public reaction while others do not. To bridge this knowledge gap, this study tackles the concept of cyber-resilience, defined as the ability to limit, endure, and eventually bounce back from the impact of a cyber incident. A vignette-based experimental study was conducted and featured: (1) a breached business described as having a strong cyber-resilience posture; (2) a breached business described as having a weak cyber-resilience posture. Overall, a convenience sample of 605 students in Canada were randomly assigned to one of the two main experimental conditions. The results show that a strong cyber-resilience posture reduces negative customer attitudes and promotes positive customer behavioral intentions, in comparison to a weak cyber-resilience posture. Similarly, the more negative attitudes a customer holds toward a breached business, the less likely they are to behave favorably toward it. As a result of this study, cyber-resilience, which has hitherto primarily received conceptual attention, gains explanatory power. Furthermore, this research project contributes more generally to business victimology, which is an underdeveloped field of criminology. K1 crisis communication K1 cyber-resilience K1 Cybersecurity K1 data breach K1 ideal victim K1 Reputation K1 Risk Management K1 social reaction K1 Victim blaming K1 Vignettes DO 10.1177/26338076231161898