Designing Anti-Meth Ads: Insights from those who use Methamphetamine

Anti-methamphetamine advertisements typically adopt a shock, fear, and repulse approach with the hopes of scaring people away from using drugs. This approach is typified by Faces of Meth and the Meth Project campaigns. Unfortunately, such approaches tend to do little in the way of diverting people a...

Full description

Saved in:  
Bibliographic Details
Main Author: Leban, Lindsay (Author)
Contributors: Copes, Heith ; Velazquez-Mondragon, Denis
Format: Electronic Article
Language:English
Published: 2022
In: American journal of criminal justice
Year: 2022, Volume: 47, Issue: 4, Pages: 638-650
Online Access: Volltext (lizenzpflichtig)
Journals Online & Print:
Drawer...
Check availability: HBZ Gateway
Keywords:
Anti-drug campaigns
Drug use
Methamphetamine
Photo-elicitation interviews

MARC

LEADER 00000caa a22000002 4500
001 1883304229
003 DE-627
005 20240325174233.0
007 cr uuu---uuuuu
008 240313s2022 xx |||||o 00| ||eng c
024 7 |a 10.1007/s12103-022-09703-7  |2 doi 
035 |a (DE-627)1883304229 
035 |a (DE-599)KXP1883304229 
040 |a DE-627  |b ger  |c DE-627  |e rda 
041 |a eng 
084 |a 2,1  |2 ssgn 
100 1 |a Leban, Lindsay  |e VerfasserIn  |0 (DE-588)1244417378  |0 (DE-627)1775675238  |4 aut 
109 |a Leban, Lindsay 
245 1 0 |a Designing Anti-Meth Ads: Insights from those who use Methamphetamine 
264 1 |c 2022 
336 |a Text  |b txt  |2 rdacontent 
337 |a Computermedien  |b c  |2 rdamedia 
338 |a Online-Ressource  |b cr  |2 rdacarrier 
520 |a Anti-methamphetamine advertisements typically adopt a shock, fear, and repulse approach with the hopes of scaring people away from using drugs. This approach is typified by Faces of Meth and the Meth Project campaigns. Unfortunately, such approaches tend to do little in the way of diverting people away from using methamphetamine (meth) and may instead contribute to further stigmatization of those who use. Gaining an understanding of how these ads are perceived by those who use meth can provide insight into more effective strategies to reduce meth use and its harms. We used photo-elicitation interviews with 47 people who used meth (30 former and 17 active). Specifically, we presented participants with images from the Faces of Meth and the Montana Meth Project campaigns to stimulate discussions about what makes good anti-drug ads. We found that participants think that the ads should reflect the reality of drug use, including harms relating to physical and mental health, legal status, and familial relationships. However, they also believe that the ads should offer hope and facilitate support and redemption. Insights from participants support reintegrative shaming approaches to designing anti-drug ads. Specifically, they suggest that the ads should tell authentic stories of hope to avoid further stigmatizing drug use. 
650 4 |a Anti-drug campaigns 
650 4 |a Drug use 
650 4 |a Methamphetamine 
650 4 |a Photo-elicitation interviews 
700 1 |a Copes, Heith  |d 1970-  |e VerfasserIn  |0 (DE-588)1059731576  |0 (DE-627)798794623  |0 (DE-576)188915869  |4 aut 
700 1 |a Velazquez-Mondragon, Denis  |e VerfasserIn  |4 aut 
773 0 8 |i Enthalten in  |t American journal of criminal justice  |d New York, NY [u.a.] : Springer, 1975  |g 47(2022), 4, Seite 638-650  |h Online-Ressource  |w (DE-627)545782163  |w (DE-600)2387971-3  |w (DE-576)306834987  |x 1936-1351  |7 nnns 
773 1 8 |g volume:47  |g year:2022  |g number:4  |g pages:638-650 
856 4 0 |u https://doi.org/10.1007/s12103-022-09703-7  |x Resolving-System  |z lizenzpflichtig  |3 Volltext 
951 |a AR 
ELC |a 1 
LOK |0 000 xxxxxcx a22 zn 4500 
LOK |0 001 4499819628 
LOK |0 003 DE-627 
LOK |0 004 1883304229 
LOK |0 005 20240313102250 
LOK |0 008 240313||||||||||||||||ger||||||| 
LOK |0 040   |a DE-2619  |c DE-627  |d DE-2619 
LOK |0 092   |o n 
LOK |0 852   |a DE-2619 
LOK |0 852 1  |9 00 
LOK |0 866   |x zotak: Nacherfasst, wegen zota-Pause 
LOK |0 935   |a krzo 
ORI |a WA-MARC-krimdoka001.raw