Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union

This study offers insights into non-deceptive counterfeiting by focusing on consumers in a new EU member country. More specifically, consumers’ inclination to purchase counterfeits at various price levels relative to retail prices of genuine branded products is examined, and the effects of various s...

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Bibliographic Details
Main Author: Irena Vida (Author)
Format: Electronic Book
Language:English
Online Access: Volltext (kostenfrei)
Check availability: HBZ Gateway
Keywords:
Research