Revenue Losses: Exploring Strategies Required by Managers to Inhibit Movie Piracy

The piracy of movie products resulted in 72,000 lost jobs and $4.5 billion in lost wages to the United States economy in 2012. The purpose of this multiple case study was to explore what strategies movie corporation managers use to inhibit piracy of movie products to achieve profitability. The sampl...

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Bibliographic Details
Main Author: Shaibu Akaeze, Nana Aishat (Author)
Format: Electronic Book
Language:English
Published: 2016
In:Year: 2016
Online Access: Volltext (kostenfrei)
Check availability: HBZ Gateway