Measuring the Demand Effects of Formal and Informal Communication : Evidence from Online Markets for Illicit Drugs
I present evidence that communication between marketplace participants is an important influence on market demand. I find that consumer demand is approximately equally influenced by communication on both formal and informal networks- namely, product reviews and community forums. In addition, I find...
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| Tipo de documento: | Electrónico Libro |
| Lenguaje: | Inglés |
| Publicado: |
2018
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| En: | Año: 2018 |
| Acceso en línea: |
Volltext (kostenfrei) |
| Verificar disponibilidad: | HBZ Gateway |
| Palabras clave: |