Measuring the Demand Effects of Formal and Informal Communication : Evidence from Online Markets for Illicit Drugs
I present evidence that communication between marketplace participants is an important influence on market demand. I find that consumer demand is approximately equally influenced by communication on both formal and informal networks- namely, product reviews and community forums. In addition, I find...
| Main Author: | |
|---|---|
| Format: | Electronic Book |
| Language: | English |
| Published: |
2018
|
| In: | Year: 2018 |
| Online Access: |
Volltext (kostenfrei) |
| Check availability: | HBZ Gateway |
| Keywords: |