Consumers’ response to mass market scam solicitations: profiling scams and responses

Mass marketing scams (MMSs) impact millions of people with financial losses in the billions. Understanding what types of MMSs work is key to reducing the compliance rate. Inspired by Simon’s work, we designed an experiment to examine how four different types of MMSs impact interest in and intention...

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Bibliographic Details
Authors: Klapatch, Lukas (Author) ; Hanoch, Yaniv (Author) ; Wood, Stacey (Author) ; Hengerer, David (Author)
Format: Electronic Article
Language:English
Published: 2023
In: Psychology, crime & law
Year: 2023, Volume: 29, Issue: 9, Pages: 903-921
Online Access: Volltext (kostenfrei)
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Keywords:
mass marketing solicitation
need for cognition
Fraud
Cluster Analysis