RT Article
T1 Women Are Survivors: Public Services Announcements on Violence Against Women in Latin America
JF Violence against women
VO 29
IS 6/7
SP 1252
OP 1274
A1 Torras, Marta Mensa
A2 Grow, Jean M.
LA English
YR 2023
UL https://krimdok.uni-tuebingen.de/Record/1843247089
AB This study considers the role that public service announcements (PSAs) play in addressing violence against women (VAW) in Latin America. Using content analysis, the study examines 407 PSAs about VAW from 20 Latin American countries. The results show that 62.3% of the PSAs encourage bystanders to denounce violence while portraying women as victims in 48.8% of the PSAs. However, 71.7% of PSAs did not include a helpline or how to report the crime, only 11.8% of the PSAs have non-narrative, or factual information, about VAW, and just 6.4% engage in compelling narrative messaging or storytelling.
K1 Women
K1 Violence
K1 PSA
K1 Latin America
K1 Advertising
DO 10.1177/10778012221104509