Affect, Reason, and Decision Making

This study examines the commonly observed inverse relationship between perceived risk and perceived benefit. The researchers proposed that this relationship occurs because people rely on affect when judging the risk and benefit of specific hazards. The study tested and confirmed the hypothesis that...

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Bibliographic Details
Main Author: Slovic, Paul (Author)
Contributors: Alhakami, Ali (Contributor) ; Finucane, Melissa (Contributor)
Format: Electronic Research Data
Language:English
Published: [Erscheinungsort nicht ermittelbar] [Verlag nicht ermittelbar] 2009
In:Year: 2009
Online Access: Volltext (kostenfrei)
Check availability: HBZ Gateway
Keywords:
Decision Making
Judgment
natural gas
Nuclear Energy
nuclear power
Perceptions
Risk
Risk assessment
Risk Factors
Forschungsdaten
Description
Summary:This study examines the commonly observed inverse relationship between perceived risk and perceived benefit. The researchers proposed that this relationship occurs because people rely on affect when judging the risk and benefit of specific hazards. The study tested and confirmed the hypothesis that providing information designed to alter the favorability of one's overall affective evaluation of an item (say nuclear power, natural gas, and food preservatives) would systematically change the risk and benefit judgments for that item. The study suggests that people seem prone to using an "affect heuristic" which improves judgmental efficiency by deriving both risk and benefit evaluations from a common source -- affective reactions to the stimulus item.
DOI:10.3886/ICPSR24610.v1