Yo y otro: asociaciones implícitas entre la identidad personal y la publicidad = Self and other: implicit associations between personal identity and advertising
The main goal of the present study was to verify the existence of changes in the self, due to a priming effect (facilitation) in our generalized-other by the presentation of advertisements that depict models of beauty or desirable lifestyles. We also checked whether this effect is higher among the g...
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| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Español |
| Publicado: |
2022
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| En: |
Behavior & Law Journal
Año: 2022, Volumen: 8, Número: 1, Páginas: 22-34 |
| Acceso en línea: |
Volltext (kostenfrei) Volltext (kostenfrei) |
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| Verificar disponibilidad: | HBZ Gateway |
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