Yo y otro: asociaciones implícitas entre la identidad personal y la publicidad = Self and other: implicit associations between personal identity and advertising
The main goal of the present study was to verify the existence of changes in the self, due to a priming effect (facilitation) in our generalized-other by the presentation of advertisements that depict models of beauty or desirable lifestyles. We also checked whether this effect is higher among the g...
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| Medienart: | Elektronisch Aufsatz |
| Sprache: | Spanisch |
| Veröffentlicht: |
2022
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| In: |
Behavior & Law Journal
Jahr: 2022, Band: 8, Heft: 1, Seiten: 22-34 |
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| Verfügbarkeit prüfen: | HBZ Gateway |
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