Yo y otro: asociaciones implícitas entre la identidad personal y la publicidad = Self and other: implicit associations between personal identity and advertising
The main goal of the present study was to verify the existence of changes in the self, due to a priming effect (facilitation) in our generalized-other by the presentation of advertisements that depict models of beauty or desirable lifestyles. We also checked whether this effect is higher among the g...
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| Format: | Electronic Article |
| Language: | Spanish |
| Published: |
2022
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| In: |
Behavior & Law Journal
Year: 2022, Volume: 8, Issue: 1, Pages: 22-34 |
| Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Journals Online & Print: | Drawer...
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| Check availability: | HBZ Gateway |
| Keywords: |