RT Book
T1 Terrorist recruitment, propaganda and branding: selling terror online
T2 Political violence
A1 Kruglova, Anna
LA English
PP London New York
PB Routledge
YR 2023
UL https://krimdok.uni-tuebingen.de/Record/1816449318
AB This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters. The book’s central thesis is that due to the development of digital technologies and social media, terrorist groups are employing innovative marketing techniques and advertising strategies to foster an emotional connection with their audiences, particularly those in younger demographics. By conducting thematic and narrative analyses of Islamic State of Iraq and Syria (ISIS) propagandist magazines, as well as looking at the group’s online communities, the book demonstrates that terrorist groups behave as commercial brands by establishing an emotional connection with their potential recruits. Specifically, groups and their potential supporters follow the logic of emotional choice. The book emphasizes that while ISIS became the first group that discovered and benefited from the power of marketing, it did not have a supernatural power and thus it is possible to find a response to it, which is particularly important now. The book eventually poses a question about whether terrorism has become the product of marketing in the same way as any mainstream consumer product is, and asks what can we do to battle the appeal of marketing-savvy terrorist groups. This book will be of interest to students of terrorism studies, radicalisation, and propaganda, communication , and security studies.
NO Literaturverzeichnis: Seite 149-177, Register
CN HV6431
SN 9781003280736
K1 Terrorists : Recruiting
K1 Internet and terrorism
K1 Radicalization
K1 Branding (Marketing)
K1 Terrorismus
K1 Propaganda
K1 Terrorist
K1 Radikalisierung
K1 Ideologie
K1 POLITICAL SCIENCE / Political Freedom & Security / Terrorism
K1 POLITICAL SCIENCE / Political Freedom & Security / International Security
K1 Naher Osten
K1 Mittlerer Osten
K1 Nordafrika
DO 10.4324/9781003280736