Non-Response Bias with a Web-Based Survey of College Students: Differences from a Classroom Survey About Carrying Concealed Handguns

Internet-based and e-mail surveys represent viable administrative methods for efficiently collecting data. These methods appear to be particularly well-suited for studying college student populations, a group that has gained attention from criminologists interested in testing theories. An important...

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Bibliographic Details
Authors: Wells, William (Author) ; Cavanaugh, Michael R. (Author) ; Bouffard, Jeffrey A. (Author) ; Nobles, Matt R. (Author)
Format: Electronic Article
Language:English
Published: 2012
In: Journal of quantitative criminology
Year: 2012, Volume: 28, Issue: 3, Pages: 455-476
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520 |a Internet-based and e-mail surveys represent viable administrative methods for efficiently collecting data. These methods appear to be particularly well-suited for studying college student populations, a group that has gained attention from criminologists interested in testing theories. An important concern with administering surveys with the Internet and via e-mail is that of non-response bias. Despite the appeal of online surveys, nonresponse bias associated with these methods has not been sufficiently investigated. The study described here estimates nonresponse bias associated with a web-administered survey that measured opinions about changing concealed handgun carrying laws on college campuses, items likely to elicit polarizing opinions. Results show important substantive differences between web-administered and in-class versions of the survey. Students who responded to the web survey expressed more extreme opinions and behavioral responses to a proposed policy that would allow concealed handgun carrying on campus. Survey researchers who utilize web-based administrative methods should consider using multiple sources of leverage when soliciting participation and must carefully evaluate sample representativeness. 
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