RT Article
T1 Recruiting criminal justice majors: Developing a marketing approach
JF American journal of criminal justice
VO 12
IS 1
SP 115
OP 124
A1 Blankenship, Michael B.
LA English
YR 1987
UL https://krimdok.uni-tuebingen.de/Record/1764205375
AB Forecasts suggest the possibility of declining college student enrollment during the next 5–7 years. In order to ensure program survival, a proactive student recruitment program is recommended. This paper outlines the elements of a marketing approach to student recruitment. Moreover, it is suggested that criminal justice departments become more involved in the recruiting process by adopting the marketing elements that fit within budget and personnel allocations. It is further recommended that the time to implement a recruiting program is not after a department’s survival is threatened, but before, in order to avert future difficulties.
K1 Student Recruitment
K1 Marketing Approach
K1 Prospective Student
K1 College Admission
K1 Criminal Justice
DO 10.1007/BF02887542