Missing in Action: “Framing” Race on Prime-Time Television

Part of a special issue on Asian and Pacific Islander populations within the U.S. A study was conducted to analyze the racial ideologies surrounding depictions of Asian and Pacific Islander Americans (APIAs) on prime-time television. Data were obtained through analysis of regular, fictional programm...

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Bibliographic Details
Authors: Deo, Meera E. 1975- (Author) ; Lee, Jenny (Author) ; Chin, Christina B. (Author) ; Milman, Noriko (Author) ; Yuen, Nancy Wang 1976- (Author)
Format: Electronic Article
Language:English
Published: 2008
In: Social justice
Year: 2008, Volume: 35, Issue: 2, Pages: 145-162
Online Access: Volltext (Verlag)
Check availability: HBZ Gateway
Keywords:
Pacific Islanders in mass media
Asian Americans in mass media
Television programs
Racism in mass media
Anti-racism
Stereotypes in mass media
Pacific Islander Americans
Asian Americans
Stereotypes
Race
Asian Americans on television
Description
Summary:Part of a special issue on Asian and Pacific Islander populations within the U.S. A study was conducted to analyze the racial ideologies surrounding depictions of Asian and Pacific Islander Americans (APIAs) on prime-time television. Data were obtained through analysis of regular, fictional programming shown on the six broadcast networks. Findings revealed that the presence of APIAs in prime-time network programming was low or nonexistent even when the program's action takes place in areas with significant APIA populations. Findings also revealed that programming with APIA characters tended to reinforce several prevailing stereotypes attached to APIA communities. Findings suggested that prime-time media can and should alter its depictions of such characters to improve representation and alter preconceptions about APIA communities. Findings are discussed in detail.