RT Article T1 Moral shocks and small wins: Encouraging firms based in liberal societies to behave integratively towards former prisoners JF Punishment & society VO 19 IS 4 SP 417 OP 439 A1 Burns, Prue A1 Cooney, Richard A1 Nyland, Chris 1949- A1 Schapper, Jan A2 Cooney, Richard A2 Nyland, Chris 1949- A2 Schapper, Jan LA English YR 2017 UL https://krimdok.uni-tuebingen.de/Record/1743173415 AB In this article, we contend that employers’ willingness to provide former prisoners with integrative forms of employment is related to the extent to which liberal societies abstract, idealise and prioritise the interests of the self over the interests of society. Using the United States of America as a critical case to illustrate this argument, we unite the neoinstitutional sociology of organisations with Weick’s small wins approach to problem solving to show how an especially individualistic embodiment of liberalism contributes to the construction of a social and institutional reality that discourages firms from behaving integratively towards former prisoners. In so doing, we produce a conceptual framework that points to ways by which the scarcity of integrative firms within individualist liberal societies might be addressed. K1 Employer attitudes K1 Ex-offenders K1 Ex-prisoners K1 Liberal individualism K1 Liberalism K1 Neoinstitutionalism K1 new institutionalism K1 Prisoner re-entry K1 Prisoner reintegration DO 10.1177/1462474516662879