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|a Moore, H. F.
|a Moore, H. Frazier
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|a Public relations
|b principles, cases, and problems
|c H. Frazier Moore; Frank B. Kalupa
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|a 9. ed.
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|a Homewood, Ill.
|b Irwin
|c 1985
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|a XIX, 647 S.
|b Ill., graph. Darst.
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|a Kalupa, Frank B.
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|i Früher u.d.T.
|a Canfield, Bertrand R.: Public relations
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|k Allgemeine Betriebswirtschaftslehre
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