APA (7th ed.) Citation

MacCann-Erickson Worldwide & Restall, C. (1989). The new generation: The McCann-Erickson European study, 1977 - 87.

Chicago Style (17th ed.) Citation

MacCann-Erickson Worldwide and Christine Restall. The New Generation: The McCann-Erickson European Study, 1977 - 87. [London], 1989.

MLA (8th ed.) Citation

MacCann-Erickson Worldwide and Christine Restall. The New Generation: The McCann-Erickson European Study, 1977 - 87. 1989.

Warning: These citations may not always be 100% accurate.