APA (7th ed.) Citation

American Marketing Association & Olshavsky, R. W. (1980). Attitude research enters the 80's. American Marketing Assoc.

Chicago Style (17th ed.) Citation

American Marketing Association and Richard W. Olshavsky. Attitude Research Enters the 80's. Chicago, Ill: American Marketing Assoc, 1980.

MLA (8th ed.) Citation

American Marketing Association and Richard W. Olshavsky. Attitude Research Enters the 80's. American Marketing Assoc, 1980.