Analyzing decision making: metric conjoint analysis

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Bibliographic Details
Main Author:	Louviere, Jordan J. (Author)
Format:	Print Book
Language:	English
Published:	Newbury Park, Calif. [u.a.] Sage Publ. 1988
In:	Sage University papers / Quantitative applications in the social sciences (67) Year: 1988
Edition:	1. print.
Online Access:	Publisher description Table of contents
Availability in Tübingen:	Present in Tübingen. UB: KB 8 E 1425
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Keywords:	Marktforschung Konsumentenverhalten Theorie Conjoint-Analyse Consumer behavior > Mathematical models Decision Making > Mathematical models Conjoint analysis (Marketing) Statistische Methodenlehre Entscheidungsprozess Entscheidungsverhalten > Conjoint Measurement