Survey questions: handcrafting the standardized questionnaire

1. Strategies of experience and research -- The enduring counsel for simplicity -- Simple language -- Common concepts -- Manageable tasks -- Widespread information -- Some interesting complexities -- 2. The experimental evidence -- Specific questions are better than general ones -- When to leave it...

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Detalles Bibliográficos
Autor principal: Converse, Jean M. (Autor)
Otros Autores: Presser, Stanley
Tipo de documento: Print Libro
Lenguaje:Inglés
Publicado: Beverly Hills Newbury Park London New Delhi Sage Publications [1986]
En: Sage University papers / Quantitative applications in the social sciences (63)
Año: 1986
Acceso en línea: Publisher description
Table of contents
Disponibilidad en Tübingen:Disponible en Tübingen.
UB: KB 8 E 396
Verificar disponibilidad: HBZ Gateway
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Palabras clave:
Fragebogen
Questionnaires
Social surveys
Umfrage > Fragebogen
Umfrage > Fragebogen > Konstruktion
Descripción
Sumario:1. Strategies of experience and research -- The enduring counsel for simplicity -- Simple language -- Common concepts -- Manageable tasks -- Widespread information -- Some interesting complexities -- 2. The experimental evidence -- Specific questions are better than general ones -- When to leave it open and when to close it -- Offer a no opinion option -- Omit the middle alternative and measure intensity -- How to measure intensity -- Use forced-choice questions, not agree-disagree statements -- The problem of question order -- Wording effects: potentially important but unpredictable -- Create split sample comparisons -- Use open follow-ups to closed questions -- Use random probes -- Ask multiple questions on a topic -- 3. The tools at hand -- Exploration -- Experts and insiders -- Borrowing questions from others -- Pretesting: Strategies, purposes, and phases -- Strategies of design -- The purposes of pretests -- Phases of pretesting
Notas:Hier auch später erschienene, unveränderte Nachdrucke
Literaturverzeichnis: Seite 76-79
Descripción Física:80 Seiten Diagramme
ISBN:0803927436