RT Book
T1 Survey questions: handcrafting the standardized questionnaire
T2 Sage University papers / Quantitative applications in the social sciences
JF Sage University papers / Quantitative applications in the social sciences
A1 Converse, Jean M. 1927-2018
A2 Presser, Stanley 1950-
LA English
PP Beverly Hills Newbury Park London New Delhi
PB Sage Publications
YR 1986
UL https://krimdok.uni-tuebingen.de/Record/020203152
AB 1. Strategies of experience and research -- The enduring counsel for simplicity -- Simple language -- Common concepts -- Manageable tasks -- Widespread information -- Some interesting complexities -- 2. The experimental evidence -- Specific questions are better than general ones -- When to leave it open and when to close it -- Offer a no opinion option -- Omit the middle alternative and measure intensity -- How to measure intensity -- Use forced-choice questions, not agree-disagree statements -- The problem of question order -- Wording effects: potentially important but unpredictable -- Create split sample comparisons -- Use open follow-ups to closed questions -- Use random probes -- Ask multiple questions on a topic -- 3. The tools at hand -- Exploration -- Experts and insiders -- Borrowing questions from others -- Pretesting: Strategies, purposes, and phases -- Strategies of design -- The purposes of pretests -- Phases of pretesting
NO Hier auch später erschienene, unveränderte Nachdrucke
NO Literaturverzeichnis: Seite 76-79
CN HN29
SN 0803927436
K1 Social surveys
K1 Questionnaires
K1 Fragebogen
K1 Umfrage : Fragebogen
K1 Umfrage : Fragebogen : Konstruktion