DeSarbo, Wayne
Andere Namen: |
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Beruf: | Wirtschaftswissenschaftler |
Beziehungen zu Organisationen: | Wharton School |
Geografischer Bezug: | Land: (ZZ) |
Biografische Referenzen: | ![]() LCAuth LOC (n88617722) ![]() |
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- De Sarbo, Wayne
- DeSarbo, Wayne S.
- Sarbo, Wayne de
MARC
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678 | |b Prof. für Marketing an der Univ. of Pennsylvania | ||
692 | |a Wedel, Michel: Semiparametric estimation of (constrained) ultrametric trees | ||
692 | |a Bijmolt, Tammo H. A.: FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps | ||
692 | |a Wedel, Michel: A general latent class stochastic MDS methodology for simultaneous segmentation and positioning | ||
692 | |a A review of recent developments in latent class regression models | ||
692 | |a Wedel, Michel: Research note heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model | ||
692 | |a Wedel, Michel: A latent class binomial logit methodology for the analysis of paired comparison choice data | ||
692 | |a Wedel, Michel: A mixture likelihood approach for generalized linear models | ||
692 | |a Wedel, Michel: A maximum likelihood methodology for segmentation in conjoint models | ||
692 | |a Arabie, Phipps: Three-way scaling and clustering | ||
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